Description

Complete the full ritual

 

A detoxifying treatment to gently cleanse hair from residue of hair filling, smoothing and Keratin straightening procedures, color pigments accumulation or other hair concerns. Leaves hair free to breathe for a new start.

 

A powerful blend, composed of Linseed to protect hair from stress, prevent frizz and enhance hair shine, and Winged Kelp for its high content of amino acids, minerals and vitamins, all for a smooth hair fiber. Blue Light Shield Technology protects scalp and hair from harmful HEV and UV rays.

 

What are the BENEFITS of this treatment?

• Effectively removes impurities, particles and product build-up

• Allows stronger, healthier and more beautiful hair

• Promotes hair renewal for optimal hair health

• Improves efficacy of treatments applied next

 

Ideal for which hair types?
• For any hair structure that needs to remove chemical particles, product build-up and impurities.

 

How it works:

STEP 1	Apply JOC Care Satin Sleek Smoothing Express Mask to dry hair with damp hands or a damp brush, distribute thoroughly, keep warm and let set for 10-15 minutes.
STEP 2	Remove the mask with JOC Care Satin Sleek Smoothing Shampoo. Towel dried after shampooing.
STEP 3	Apply JOC Care Satin Sleek Absolute Smoothness Cream. Distribute the product using a wide-toothed comb and leave on for a few minutes. Proceed with styling and use a straightener for a smooth effect.
When?	Every time detoxifying action is needed to prepare your scalp and hair to receive a new start.

 

 

JOC CARE, JOY of Care, is the joy of taking care of your hair, through an essential, rapid and effective beauty routine.

 

JOC CARE is 100% vegan for a kind of beauty guided by authentic and socially responsible way of living. Being vegan is a lifestyle, for this reason, JOC cares not only about the formula, but also packaging. All packaging is made of up to 50% post-consumer recycled plastic (PCR), which notably reduces CO2 emissions.

 

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Specializes in reducing frizz, static and fly-away hair for soft, smooth hair that is easier to manage.

 

Linseed High content of minerals, proteins and vitamins Creates protective, invisible film that wraps each hair fiber, for better alignment of cuticular scales Prevents frizzy hair Enhances shine and protects hair from thermal stress

Winged Kelp Made of a web of elastic fibers, packed with amino acids, minerals and vitamins Smooths hair fiber for anti-frizz effect Protects hair against external aggressors Makes hair much easier to comb and style

 

 

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The Secret Ingredients

 

Blue Microalgae Blue Microalgae, which are incredibly small, but extremely powerful, to protect the scalp and hair from harmful effects of blue lights. Everyone is exposed to high levels of blue lights due to our “hyperconnected” lifestyle.

Botanical Extracts & Seaweed Botanical Extracts and Seaweed, which are a beauty treasure chest and the key for a boosted haircare, complete the natural profile of this healthy product line.

 

 

 

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100% Italian Hair Care Luxury

Beginning in 1967, Barex Italiana have produced luxurious hair care products used and adored worldwide. One of their first and most successful brands is JOC, an everyday range of affordable hair care products of authentic Italian style and quality. A range for all hair types and situations. A brand evolved and developed after decades of experience in the industry.

 

 

Philosophy

Traditionally, large-scale production, enormous amounts of different suppliers and never-ending stocks are usually the causes of dubious quality, compensated for and disguised by massive advertising campaigns and aggressive marketing. Barex Italiana’s philosophy, instead, is far from this sort of business model. The production process is expertly planned ensuring the highest degree of control.

Each product is meticulously inspected from the moment it is formulated to the moment of its delivery. Barex Italiana’s efforts are dedicated to create not simply haircare products, but true crafted “jewels” for hair, for the specific care of each single customer’s needs. Guaranteed quality, highest achievable performance and complete client satisfaction are our promise.

 

 

Mission

Our goal is to provide incomparable products for sublime sensory experiences. Barex Italiana’s essence is in our authentic Italian craftsmanship, constant investments in avant-garde technologies and the never-ending effort in seeking the purest extracts from the most remote corners of the globe. This has been our dream since 1967, fulfilled many times over with thousands of happy customers in 27 different countries.

 

Sustainability

With a totally self-sufficient factory and raw materials and natural ingredients selected only from certified suppliers that ensure sustainability. Barex Italiana proudly operates with sustainable methods with contributions made to local charities and organisations.