Pravana

Pravana

Pravana is a global professional hair care brand that offers a complete range of continuously natural, evolving hair care products for hair colour, styling, texturizing and after-colour care to meet virtually every beauty need. Redefines personal hair care with dedication towards the highest quality brand and product precision. Always free of parabens, sulphates, cocamide DEA, formaldehyde, phthalates, and many other ingredients commonly used in cosmetic products but known to be harmful to users or the environment. This hybrid approach, which marries time-proven botanical extracts and natural proteins with modern elements such as nano-amino acids and micro-polymers, provides hair care that is truly super-natural while also protecting the planet.

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Word-renowned colour care products

Pravana’s full and complete range of continuously evolving and natural after-colour care products rises to meet virtually every beauty need. Pravana is one of the world’s leading and most recognised colour brand and has been setting trends for many years and being able to achieve colour results not seen before in the hair industry. Endorsed by many celebrity stylists and hairdressers, Pravana’s worldwide reach is massive and their colour products have been meticulously researched and produced to keep colour as beautiful, vibrant and radiant for as long as possible.

Founded in 2004, Pravana brings groundbreaking, cutting-edge products that are revolutionizing the beauty industry, one strand at a time. The brand’s core mission is to provide unparalleled, high performance beauty solutions through a range of carefully-curated, innovative hair care products that are formulated from only the best ingredients available to the beauty industry.