Parlux Hair Dryer Digitalyon Air Ionizer Tech 2400W


An evolution of the flagship Alyon® hairdryer, the Digitalyon® is the best of the best from Parlux. This is for the most hardcore user, for those that demand the best. Packed with features, this dryer redefines what a hairdryer can do. Its unique combination of lightweight design and immense power means the Digitalyon® can handle any styling and drying situation you throw at it.

The Digitalyon® will let you express your creativity like never before. This powerhouse combines the latest technology in the industry to create unique results other dryers cannot achieve. This dryer is a combination of over 40 years in the professional hair drying industry.


  • Professional digital motor: more powerful than ever at 2400 Watts to deliver 88m³/h of airflow with no power losses.
  • Ionic tech: Air Ionizer Technology ionic and ceramic technology ensures healthy and balanced drying in a shorter time, removing static and leaving the hair soft and shiny.
  • Antibacterial paint coating: enriched with silver powder that prevents the proliferation of bacteria and microbes on the dryer surface. Keeps dryer sanitized and clean. A more hygienic way to dry.
  • New wave heating element: evolved variable geometry maintains a uniform heat across all surfaces for stable temperature distribution and quicker drying.
  • Ergonomic: lighter components, perfectly balanced and fits well in the hand.
  • Reworked motor: E-LYON® motor delivers more power, with an increased lifespan of over 3,000 hours.
  • Quiet: insulated motor delivers intense power without extra noise.
  • New filter design: registered filter directs airflow better than ever, exactly where and when you want it.
  • Patented HFS – HAIR FREE SYSTEM: any hair that enters the dryer is forced to the back of the dryer motor and concentrated on a removable screw that is detached from the back of the dryer. This removes aspirated hair that could otherwise cause the dryer to overheat and decrease the lifespan and power of the motor. This system keeps the motor working at optimum conditions and ensures a longer lifespan with no unnecessary heat build-up.
  • Anti-heating front body: a cool front end allows you to grab the front of the dryer to accurately direct airflow
  • Cold air button: an instant shot of cold air sets styles.
  • Slim nozzle: includes 2 new SLIM “straightener effect” nozzles for even more intense airflow direction control. Create straight and shiny hair in no time at all. Uniformly dries a greater surface of hair, almost equal to the width of the most common professional brushes, to speed up and improve the work of straightening the hair. The amount of air out the nozzle, combined with the right temperature, makes hair straight, shiny and soft.
  • Maneuverability a 3.3 meter super-strong cable and swivel end lets you handle this dryer however you want.
  • Soft switches: ensures better comfort of use.
  • 2 speeds and 4 temperatures: suits all hair types, lengths, conditions, and desired styles.


Tip: applying a heat protector and styler product before blow-drying greatly improves the end result while significantly reducing heat damage. Drying time is shortened and there are enhanced benefits such as more shine, better styling and more volume. Apply to damp or dry hair before straightening or curling for enhanced benefits. The full range of heat protectors can be found here.

Use the dedicated diffuser to create soft waves or curls and gently dry the hair, or try the Magic Sense Diffuser for a revolutionary way to dry curls and style hair.


To protect your electrical tool during loadshedding periods, we recommend disconnecting it from all power sources when not in use. This will prevent electrical damage caused by sudden power surges.



hairdryer accessories & treatment liquids

protect against heat damage

reverse any heat damage



  • The Parlux DIGITALYON® range comes complete with soft touch switches and anti-heating front body design which ensures the dryer is comfortable to hold with no pain from heat

  • Parlux’s E-LYON® motor gives an improved 88 cubic metres per hour airflow to make drying much quicker than ever before

  • New heating element with variable geometry heating to create optimised heating areas, ensuring more stable and balanced heat distribution

  • Includes two SLIM “straightening effect” concentrator styling nozzles that quickly snap on and off to regulate air flow

  • Designed to be more durable with new features to help you take care of and maintain the dryer to keep it at optimum performance

  • Longer life: over 3,000 hours of high quality performance

  • 2 speeds, 4 temperatures

  • Instant Cold Shot Button

  • 3.3m Cord with a swivel base function


Additional Details


Air Flow



2 Concentrator Nozzles


10.8 Feet (3.3m) Strong Cable

Instant Cold Shot Button


Product Dimensions

20.5 x 22 x 9.5cm

Motor Life

Over 3,000 hours

Drying Power

2400 Watts 

Speed Settings

2 (Medium & Max) 


Air Ionizer Tech 

Temperature Settings



449 grams 


A high-performance hair dryer that delivers and exceeds expectations

Now equipped with Air Ionizer Tech Ionic Technology for healthy, static-free hair. This technology creates more negative ions and dries the hair much faster. The K-LYON® Motor produces superior performance with an improved motor lifespan of over 3,000 hours of guaranteed operation (most AC motor dryers last 2,000 to 2,500 hours). Drying and styling is quicker and easier as well as more energy efficient.


HFS Hair-Free System – Filtration Redefined: Patent Pending Technology

HFS Hair-Free System is brand new and is designed to blend with the dryer’s rear air intake. Strategically placed, the HFS System captures and collects hair before it enters the motor thus keeping the appliance cleaner and preserving its efficiency and operation over time. The dryer is also much easier to clean and maintain for a longer lifespan.


Ceramic & Ionic Technology

Essential technology for the elimination of static electricity in the hair. Hair is dried from the inside out, leaving the external structure unharmed in the drying process. This cutting-edge technology preserves the natural moisture in the hair, making it shiny, soft, healthy and full of volume.

Reducing the weight of all the components has created a lighter dryer which is easier and more comfortable to use. The anti-heating front body allows the dryer to be held in more places for more comfortable positions. A built-in silencer greatly reduces the noise which results in a more pleasant drying experience.


Two Concentrator Nozzles

Equipped with two nozzles of different sizes that can be quickly snapped on to regulate the air flow. 

Wide Nozzle: Expands the airflow and dries hair faster. Essential for drying long, thick hair.

Narrow Nozzle: Concentrated airflow produces faster airflow for a more polished finish. Essential for drying fringes and frizzy, wavy and curly hair. Make sure the concentrator follows with your brush to create volume at the roots. Point it down the length of your hair for smoothness.

Parlux, proudly produced in Italy, is a flagship hair dryer manufacturer with over 40 years of experience in the industry, and one of the most popular brands in South Africa. Specialising in Air Ionizer Tech technology, Parlux are leaders in the industry of creating soft and shiny hair. Known for its affordable price, performance and reliability, Parlux hair dryers are the perfect addition to any home.

Parlux is:


Newer Parlux models are coated with a special antibacterial paint enriched with silver powder, preventing the proliferation of bacteria and improving hygiene.


For over 40 years, Parlux has expertly produced only high-performing professional hair styling tools, and are seen, used and loved in salons all over the world.


Parlux designs all professional hairdryers to be as quiet as possible through the use of specially designed internal silencing systems, for less invasive use.


Parlux hairdryers have the perfect combination of wattage, air quantity and temperature to ensure ideal temperatures are reached very quickly.


Parlux hairdryers offer maximum durability and lifespan even under extreme use conditions. This is thanks to premium materials, and years of research and development.


Despite their powerful motors, Parlux dryers are also lightweight and perfectly balanced so they are safe and a pleasure to use.


Ionic technology is present on all Parlux dryers. This removes static electricity from the hair, making it soft and shiny. The hair is also less frizzy and easier to dry and style.


All elements of manufacturing have been tailored to have a low environmental impact. This includes minimizing waste and streamlining all areas of production.


Parlux has always been committed to producing only in Italy, and will continue this pledge. This has built a heritage and history for the brand.


All Parlux models feature an anti-heating front body to prevent burning, soft touch buttons that are easy to set and change, and swivel mechanisms with long cables.

Additional information




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Brand Parlux




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