JOC Care Daily Defence Daily Wash Conditioner


Daily use formula that detangles and conditions the hair extremely delicately. Reinforces and protects the hair from harmful environmental exposures. Makes hair easier to comb and adds suppleness. Ideal for daily use. Free of any parabens and colorants.


Complete the full ritual


An ultra-delicate treatment for daily use and for all hair types to detangle, condition and protect your hair for a restart journey.


A treatment enriched with a blend of Hemp and Green Caviar to protect and give elasticity to the hair by preserving hydration. All the products contain the Blue Light Shield Technology, a potent photoprotective system that defends scalp and hair from oxidation and premature aging.


What are the BENEFITS of this treatment?

• Cleanses, detangles, and conditions the hair

• Protects the hair from the aggression of external agents

• Maintains the scalp’s natural balance


Ideal for which hair types?
• All hair types – an alternative treatment between specific routines


How it works:

STEP 1Cleanse the hair with JOC Care Daily Defence Daily Wash Shampoo. For a deeper cleanse shampoo twice. Rinse thoroughly.
STEP 2Apply JOC Care Daily Defence Daily Wash Conditioner on roots to ends, distribute the product with a comb and leave on for 5 minutes. Rinse thoroughly.
When?Can be apply daily. A perfect alternative between specific routines.



JOC CARE, JOY of Care, is the joy of taking care of your hair, through an essential, rapid and effective beauty routine.


JOC CARE is 100% vegan for a kind of beauty guided by authentic and socially responsible way of living. Being vegan is a lifestyle, for this reason, JOC cares not only about the formula, but also packaging. All packaging is made of up to 50% post-consumer recycled plastic (PCR), which notably reduces CO2 emissions.




Specializes in reducing frizz, static and fly-away hair for soft, smooth hair that is easier to manage.




High content of minerals, proteins and vitamins
  • Creates protective, invisible film that wraps each hair fiber, for better alignment of cuticular scales
  • Prevents frizzy hair
  • Enhances shine and protects hair from thermal stress


Winged Kelp

Made of a web of elastic fibers, packed with amino acids, minerals and vitamins
  • Smooths hair fiber for anti-frizz effect
  • Protects hair against external aggressors
  • Makes hair much easier to comb and style




The Secret Ingredients



Blue Microalgae

Blue Microalgae, which are incredibly small, but extremely powerful, to protect the scalp and hair from harmful effects of blue lights. Everyone is exposed to high levels of blue lights due to our “hyperconnected” lifestyle.


Botanical Extracts & Seaweed

Botanical Extracts and Seaweed, which are a beauty treasure chest and the key for a boosted haircare, complete the natural profile of this healthy product line.













100% Italian Hair Care Luxury

Beginning in 1967, Barex Italiana have produced luxurious hair care products used and adored worldwide. One of their first and most successful brands is JOC, an everyday range of affordable hair care products of authentic Italian style and quality. A range for all hair types and situations. A brand evolved and developed after decades of experience in the industry.





Traditionally, large-scale production, enormous amounts of different suppliers and never-ending stocks are usually the causes of dubious quality, compensated for and disguised by massive advertising campaigns and aggressive marketing. Barex Italiana’s philosophy, instead, is far from this sort of business model. The production process is expertly planned ensuring the highest degree of control.

Each product is meticulously inspected from the moment it is formulated to the moment of its delivery. Barex Italiana’s efforts are dedicated to create not simply haircare products, but true crafted “jewels” for hair, for the specific care of each single customer’s needs. Guaranteed quality, highest achievable performance and complete client satisfaction are our promise.





Our goal is to provide incomparable products for sublime sensory experiences. Barex Italiana’s essence is in our authentic Italian craftsmanship, constant investments in avant-garde technologies and the never-ending effort in seeking the purest extracts from the most remote corners of the globe. This has been our dream since 1967, fulfilled many times over with thousands of happy customers in 27 different countries.



With a totally self-sufficient factory and raw materials and natural ingredients selected only from certified suppliers that ensure sustainability. Barex Italiana proudly operates with sustainable methods with contributions made to local charities and organisations.

Additional information




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Key Ingredients

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Brand JOC



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