Celeb Luxury Viral Colorwash Essential Solution

From R1035.00

Begin by selecting your desired Celeb Luxury Viral® color. Your chosen color will be bundled with the Celeb Luxury Blonditioner® and Smoothing Leave-In Styler.

Build your own customized hair color rejuvenation and maintenance regimen with the power of Celeb Luxury. Fight the fade for amazing color today. Save 10% with this 3 piece bundle. A 100% sulfate-free, paraben-free and vegan solution. Core Solution includes:

Maintain bold color with one simple wash. Real color with hi-lather cleansing, hi-gloss shine and hi-conditioning results. Semi-permanent shampoo to maintain color or add fashionable, funky colors. Use after coloring service for extreme color deposit. Instantly adds rich, bold color with benefits of cleansing shampoo. Maintain, correct and boost color brilliance. Stops visible washout and fade with a smooth, luxurious feeling. Use to brighten and blend a multi-color effect on the entire head for a melting effect or isolate hair pieces and strands for funky streaks.

  • Celeb Luxury Viral Dual-Use Blonditioner, 244ml
  • Intense conditioner to hydrate, strengthen and build bonds for color protection. Use as a pre-wash for fragile, dry, porous, bleached and damaged hair for correction and to prep for maximum color deposit with Colorwash®. Use after Colorwash® for nourishment, moisture and conditioning to finish deposit by restoring hair health. Primes the hair and is a finishing product to protect against frizz, seal cuticles, protect hair against fade and provide intense moisture.

  • Celeb Luxury Gem Lites Secret Fix Anti-Tangler, 100ml
    • Ideal environmental and heat protector for weightless conditioning for straight, wavy, curly, coarse, fine, thick or thin hair. Keep your hair in optimal condition by detangling strands and boosting hair flexibility so your newly revived hair can flow. Creates a smooth, satin feeling, imparts hi-gloss shine, provides UV protection and improves manageability. Humidity and frizz is kept away and protects the hair against heat from hot tools. More information about each colour is available here.

    CORE SOLUTION - Select Colour
    BOOSTER RANGE (Enhance your core solution)
    FINISHER RANGE (Complete the journey to great hair)


    Looking for some colour mixing inspiration to create your own expert colour tones? Click here.




    For a full diagram guide on how to use Viral Colorwash as well as color recommendations for different levels of hair color, click here.


    Do you have Joico or Redken color in your hair? Make sure to consult the color conversion charts below with the respective ratios to create the Celeb Luxury color combinations that perfectly match your color to maintain and refresh those shades.



    More information is also available in included videos on right side of the page to show end results and how to use the wash.


    Not sure about the uses and benefits of Viral Extreme Colorwash? Not sure which colour is for you or how a wash will affect your color? Make sure to check out this information chart for more details on the end result using a particular color on your specific hair color.



    How to use:

    After using Viral® Colorwash® at least once and had color deposited on the hair:

    Option 1 – To increase depth of color: use Colorwash® continuously every time you plan on washing your hair until desired color achieved. Once color is achieved, adopt Option 2 below.

    Option 2 -To maintain certain color depth: use Colorwash® and alternate with Shinewash® for added shine or Moisturewash™ for added moisture. Alternating with these no color shampoos will prevent the color from becoming more intense. Other professional shampoo brands can also be used.

    Option 3 – To change color from existing color to darker: use appropriate darker color continuously until darker color achieved. Once reached, adopt Option 2 above.

    Regardless of method, it is recommended to use an optimized conditioner such as Bonditioner® for shine or Blonditioner® for moisture and Secret Fix Anti-Tangler after every wash to seal the cuticles, protect and seal the color and to create a protective barrier against external elements such as UV light that can distort color. Other professional conditioners can be used but color is optimized when used with either of the two suggested.

    Tip: for more intense color, apply to clean, dry hair and let it sit for several minutes before rinsing. There will be more color deposited than when applied to damp or wet hair.


    Colorwash® acts as a shampoo with gentle cleansing and clarifying and deposits extreme color at once as soon as applied to hair. Complete color deposit is achieved once the lather turns white. Colorditioner® acts as a conditioner and provides intense conditioning, strengthening and rebuilding of bonds whilst depositing color. The amount of color deposited will depend on the length of time left in the hair with more color deposited the longer it is left. Choosing depends on what delivery system you would prefer the color to be deposited onto the hair, either by shampoo or conditioner.

    Start using Viral® Colorwash® right after your fresh color service. Adopt an option listed above. Continuous use adds and replenishes color, preventing color from looking washed out and faded. Use every time you want to refresh colour, intensify the shade or darken the colour.

    Viral® Colorwash® gradually lightens and fades from the hair when alternated with a clear, no color shampoo like Shinewash® or Moisturewash™. The intensity and durability of the colour is dependent on the condition and porosity of the hair. More lightened hair means more intense and long-lasting color. Color remains the same if you alternate with a no color shampoo and becomes more intense without alternating.

    Shinewash® and Moisturewash are the alternating shampoos that has been optimized to be used with Viral® Colorwash®. Other shampoos can be used but color consistency may not stay the same.

    Viral® Colorwash® will not cover grey hair.

    Viral® Colorwash® will not lighten dark hair. It will add extreme bold tones to pre-lightened hair and jewel-tones on darker color hair, based on selection of color.

    On hair that is medium blonde or all brown color treated hair, you will see more of a jewel tone effect with Viral Colorwash®.

    It is recommended to prescribe to the lightest shade in the hair. It will keep it looking richer and fresh until your next color service.

    Colors are formulated to maximize color deposit on the hair while minimizing staining on hands and scalp. If your hands and scalp are dry, they may stain slightly. If you experience staining, simply wash the area with soap and water immediately after applying.

    To remove color, stop using Viral Colorwash® and switch to a clarifying shampoo. The durability of the product on the hair is dependent on the condition and porosity of the hair, the intensity of the shade and how often it was used. Pastel colors (light pink, baby blue, lavender) washout quicker with clear shampoo. Bold colors (silver, yellow, teal, blue, purple, red, hot pink) will take longer to washout and you might need your hairdresser to fully remove them.

    Yes, Viral Colorwash® is beautiful on extensions that are 100% human hair. We always recommend a strand test prior to a full application.


    Creates and maintains vivid haircolor.

    Stops fade. Extends color. Sulfate-free.

    100% vegan. No animal testing. Cruelty free.

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    Our specialty is haircolor cleansing and conditioning.
    Our vision is for you to love your haircolor.
    We make color fade a thing of the past.
    For luxurious and healthy hair.



    About Us

    Stop Fade. Extend haircolor happiness. Our products are 100% Vegan, Gluten-Free. Sulfate-Free. PPD-Free. Ammonia-Free. Peroxide-Free. Cruelty-Free. No Animal Testing. Health and safety are important to us. We only use direct dyes that are safe and FDA/EU compliant.


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    Voted #1 Hair Product worldwide at Cosmoprof Bologna 2018, the global industry’s most prestigious award for mass and professional products.


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    Additional information


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    Brand Celeb Luxury


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