Pravana’s full and complete range of continuously evolving and natural after-colour care products rises to meet virtually every beauty need. Pravana is one of the world’s leading and most recognised colour brand and has been setting trends for many years and being able to achieve colour results not seen before in the hair industry. Endorsed by many celebrity stylists and hairdressers, Pravana’s worldwide reach is massive and their colour products have been meticulously researched and produced to keep colour as beautiful, vibrant and radiant for as long as possible.
Founded in 2004, Pravana brings groundbreaking, cutting-edge products that are revolutionizing the beauty industry, one strand at a time. The brand’s core mission is to provide unparalleled, high performance beauty solutions through a range of carefully-curated, innovative hair care products that are formulated from only the best ingredients available to the beauty industry.