JOC Cure Exfoliating Shampoo, 250ml


Inspired by the combination of skincare and haircare, this shampoo treatment combines the exfoliating action of a scrub with the cleansing action of a shampoo. A purifying and peeling exfoliation shampoo for forcing cellular turnover and renewal on the scalp. With its gentle cleansing, exfoliation and detox effect, the scalp is renewed through extra collagen stimulated below the skin. Alpha Hydroxy Acids re-oxygenate and relax the scalp. Dead skin cells are removed, allowing the skin to breathe, and new vital nourishment is provided to capillary bulbs, making the hair better prepped for further treatments. Free of any sulphates, parabens and colorants.

This is a powerful shampoo that should only be used once a week, or every other week.

  • Key active ingredients: Scots Pine Needle Extract and Alpha Hydroxy Acids. See the benefits of this wonder tree and blend below.

In stock




Known as the symbol of immortality and robustness, the Scots Pine tree is incredibly adaptable to all climates and conditions, seeing how it does not ever shed its needles. These needles are renowned for their antiseptic and purifying properties, and are perfect for the scalp. Benefits it offers includes:

  • restoring a healthy balance through removal of impurities
  • cleaning the scalp for overall wellbeing
  • revitalizing and regenerating the scalp


AHAs, derived from an Italian fruit mix, is perfect for scalp renewal and hair beauty. This includes extracts from organic Grape Skins from Emilia, Sicilian Lemons, Apples from Trentino, and organic Wheat Bran from the Po Valley. It offers a number of scalp benefits, including:

  • gently exfoliates the skin to generate faster cellular turnover
  • offering protection and nourishment
  • neutralizing free radicals thanks to powerful antioxidants




JOC CARE, JOY of Care, is the joy of taking care of your hair, through an essential, rapid and effective beauty routine.


JOC CARE is 100% vegan for a kind of beauty guided by authentic and socially responsible way of living. Being vegan is a lifestyle, for this reason, JOC cares not only about the formula, but also packaging. All packaging is made of up to 50% post-consumer recycled plastic (PCR), which notably reduces CO2 emissions.




A cleansing and treatment line completely focused on the scalp. Taking care of the scalp is the first step towards hair vitality. A healthy scalp is essential for healthy hair.

The scalp needs as much loving care as the skin on your face and body. This line accomplishes this with the help of the nature’s fiercest survivalists – trees.





At One With Nature

Special trees with exceptional survival skills and great strength have been selected to feature in all JOC Cure products. The combination of nature and scientific research has resulted in powerful and highly effective formulas.



More and more attention is paid towards the environmental impact of production, packaging and transport. Only sustainable ingredients are used to protect the wellbeing of the environment.

Ethical Sources

JOC only sources ingredients from highly sustainable partners around the world. This includes initiatives like reforestation programs, water conservation, ethical farming and protection of supply chains.



The Secret Ingredients



Blue Microalgae

Blue Microalgae, which are incredibly small, but extremely powerful, to protect the scalp and hair from harmful effects of blue lights. Everyone is exposed to high levels of blue lights due to our “hyperconnected” lifestyle.

Botanical Extracts & Seaweed

Botanical Extracts and Seaweed, which are a beauty treasure chest and the key for a boosted haircare, complete the natural profile of this healthy product line.











100% Italian Hair Care Luxury

Beginning in 1967, Barex Italiana have produced luxurious hair care products used and adored worldwide. One of their first and most successful brands is JOC, an everyday range of affordable hair care products of authentic Italian style and quality. A range for all hair types and situations. A brand evolved and developed after decades of experience in the industry.





Traditionally, large-scale production, enormous amounts of different suppliers and never-ending stocks are usually the causes of dubious quality, compensated for and disguised by massive advertising campaigns and aggressive marketing. Barex Italiana’s philosophy, instead, is far from this sort of business model. The production process is expertly planned ensuring the highest degree of control.

Each product is meticulously inspected from the moment it is formulated to the moment of its delivery. Barex Italiana’s efforts are dedicated to create not simply haircare products, but true crafted “jewels” for hair, for the specific care of each single customer’s needs. Guaranteed quality, highest achievable performance and complete client satisfaction are our promise.





Our goal is to provide incomparable products for sublime sensory experiences. Barex Italiana’s essence is in our authentic Italian craftsmanship, constant investments in avant-garde technologies and the never-ending effort in seeking the purest extracts from the most remote corners of the globe. This has been our dream since 1967, fulfilled many times over with thousands of happy customers in 27 different countries.



With a totally self-sufficient factory and raw materials and natural ingredients selected only from certified suppliers that ensure sustainability. Barex Italiana proudly operates with sustainable methods with contributions made to local charities and organisations.

Additional information



, , , , , , , , , , , , , , ,


, , ,

Key Ingredients



Brand JOC


There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.