JOC Care Hydro-Nourishing Mask


Caused by environmental factors like sun, wind or inappropriate use of chemical treatments. A restructuring and moisturizing treatment for very dry and weak hair. Ideal after technical services to restore hair with shine, life and elasticity. Leaves hair soft, full of volume and more resistant to breakage.


  • Aloe Vera: an important ingredient for hair’s health. Rich in sugars, mineral salts, vitamins and amino-acids, it performs a moisturizing, soothing and re-mineralizing action.
  • Avocado: rich in nutrients and moisturizing properties it’s perfect for revitalizing hair, giving softness and elasticity.

To use:

Distribute evenly on washed and towel dried hair. Comb, let set for a few minutes then rinse thoroughly.

SKU: A6081 Categories: , , ,



JOC CARE, JOY of Care, is the joy of taking care of your hair, through an essential, rapid and effective beauty routine.

JOC CARE is 100% vegan for a kind of beauty guided by authentic and socially responsible way of living. Being vegan is a lifestyle, for this reason, JOC cares not only about the formula, but also packaging. All packaging is made of up to 50% post-consumer recycled plastic (PCR), which notably reduces CO2 emissions.



The Secret Ingredients



Blue Microalgae

Blue Microalgae, which are incredibly small, but extremely powerful, to protect the scalp and hair from harmful effects of blue lights. Everyone is exposed to high levels of blue lights due to our “hyperconnected” lifestyle.

Botanical Extracts & Seaweed

Botanical Extracts and Seaweed, which are a beauty treasure chest and the key for a boosted haircare, complete the natural profile of this healthy product line.











100% Italian Hair Care Luxury

Beginning in 1967, Barex Italiana have produced luxurious hair care products used and adored worldwide. One of their first and most successful brands is JOC, an everyday range of affordable hair care products of authentic Italian style and quality. A range for all hair types and situations. A brand evolved and developed after decades of experience in the industry.





Traditionally, large-scale production, enormous amounts of different suppliers and never-ending stocks are usually the causes of dubious quality, compensated for and disguised by massive advertising campaigns and aggressive marketing. Barex Italiana’s philosophy, instead, is far from this sort of business model. The production process is expertly planned ensuring the highest degree of control.
Each product is meticulously inspected from the moment it is formulated to the moment of its delivery. Barex Italiana’s efforts are dedicated to create not simply haircare products, but true crafted “jewels” for hair, for the specific care of each single customer’s needs. Guaranteed quality, highest achievable performance and complete client satisfaction are our promise.





Our goal is to provide incomparable products for sublime sensory experiences. Barex Italiana’s essence is in our authentic Italian craftsmanship, constant investments in avant-garde technologies and the never-ending effort in seeking the purest extracts from the most remote corners of the globe. This has been our dream since 1967, fulfilled many times over with thousands of happy customers in 27 different countries.



With a totally self-sufficient factory and raw materials and natural ingredients selected only from certified suppliers that ensure sustainability. Barex Italiana proudly operates with sustainable methods with contributions made to local charities and organisations.

Additional information




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Key Ingredients

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Brand JOC


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