Please wait...

has been added to your cart!
Continue shopping View cart & checkout
was removed from your cart.
Continue shopping View cart & checkout

Please note: checkout has been disabled for the duration of lockdown. Ordering is disabled and will only be re-opened after the lockdown is finished. See this page for more information.
Please visit the government's official coronavirus portal




Beautiful hair with a clean conscience. That is FFØR's mission in its journey to provide hair care products. FFØR is the conscious hair choice as their products are free from: anything harsh or harmful, anything wasteful or damaging and anything unkind or cruel. FFØR maintains a mantra of looking and feeling good while doing good for the environment around you. This has led them to use natural ingredients and fully recyclable materials wherever possible, to always be vegan and cruelty-free and to only use ethically sourced ingredients that are ultra gentle on the hair. That is great hair without disrespecting the planet.



Beautiful hair with a clean conscience

FFØR lives by three simple rules:


Environmentally aware in everything. Transparent and truthful. 100% vegan and cruelty free. Ethically sourced ingredients in fully recyclable bottles, jars and tubes, made from PCR materials.


We believe in natural beauty. We are supportive of beauty without stereotypes. We believe in beautiful hair, in offering formulas that care for hair and support self-expression.


We're committed to making sure that the ingredients in our products are as naturally derived as possible. We do everything we can to be as environmentally, ethically, morally and sustainably responsible as it's possible to be. That is great hair without disrespecting the planet.