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Celeb Luxury – What’s It For?

Celeb Luxury is a brand new, remarkable product line that includes two new Colour Care systems formulated to improve the appearance of hair colour and prevent colour from visible washout and fading. The true power of this range is that one has the freedom to maintain or increase the vibrancy of their colour with the combination of colour washes and clear ranges from home, by shampooing and conditioning alone, without the need to visit the salon for colour refreshing services.
The Celeb Colorwash shampoo range includes two lines: Gem Lites Colorwash® and Viral Extreme Colorwash®. In addition, the Viral range also includes the Colorditioner® colour conditioner line in ten fashion shades. The Gem Lites range maintains lustrous natural hair colours in ten shades, and the Viral range maintains bold and daring fashion colours in ten different shades. Celeb Luxury Colorwash® products contains patent-pending Colorposit® technology to add colour, whilst cleansing. It is best suited for women who have had their hair coloured, and who understand the struggle of fading colour all too well. Let’s take a look at what Celeb Luxury is for, how it works, how to use it, and a few hot tips for achieving the best results.

What’s It For?
What’s It For?

What’s It For?

Gem Lites Colorwash® shades can be used in-salon to adjust, boost, brighten or tone hair colour. Multiple applications are designed to produce brighter and more intense colour results. Use it at home to maintain colour or to reduce colour fade in-between visits to the salon. Colorwash® can be alternated with the clear Gem Lites ShineWash®; a gentle, sulphate-free, high-lather, shine-enhancing cleanser for all hair types. Alternating the Colorwash® with Shinewash® can also maintain the intensity and vibrancy of your colour without adding too much intensity. For more intensity, Colorwash® can be used alternatively with Shinewash®.
Viral ColorWash® can be used in-salon to achieve creative colour effects on pre-lightened hair as a replacement to demi-permanent colour, or to make adjustments after colour services. When starting with hair that has been pre-lightened to a pale yellow, interesting fashion colours and combinations can be achieved by using different shades of Viral Colorwash® or Viral Colorditioner®.
At home, Viral Colorwash® can be alternated with the un-pigmented Viral Extreme Moisturewash® to manage the vibrancy of fashion colours. The Viral Extreme Blonditioner® is formulated for use after either Gem Lite or Viral Colorwash® to continue to add vibrancy while moisturizing and nourishing the hair.

HOW IT WORKS
HOW IT WORKS

HOW IT WORKS

Viral and Gem Lites ColorWash® both use new patent-pending Colorposit® technologies. This is technology that is completely new to the industry, and unlike anything else out there. It works by depositing colour directly onto the hair, penetrating the shaft without damaging the cuticle or the natural hair bonds. ColorWash® is an intense shampoo that clarifies completely, so it is important to condition hair after shampooing, otherwise it might feel dry and brittle.
The unique Colorposit® technology works in record time. Depending on your hair’s shade, you will see results as quickly as 3 minutes. For more intense colour, leave the shampoo in for longer (about 5 minutes). In this way, the ColorWash® shampoo differs from regular shampoos. ColorWash® can be applied in the same way that hair dye is applied in-salon.

Colorditioner® works slightly differently to ColorWash®, although results will be equally amazing. This product contains three kinds of bond-repair agents that will heal and restore damaged hair and strengthen and fortify hair against further damage. The Colorditioner® deposits colour using the Colorposit® technology. Plus, it repairs and rehydrates the hair from the inside out. It also strengthens hair follicles at a molecular level, rebuilding hydrogen, ionic and disulphide bonds. Regular use restores damaged hair fibres. It must be applied to wet/damp hair for best results, and processing times can be up to 20 minutes.

Now let’s take a closer look at Celeb Luxury’s uniquely formulated clear range, formulated to give you better control of the vibrancy of your colour. Gem Lites Gloss Shinewash® is a superior shampoo that adds nourishment for a luxuriously smooth-textured result. It reduces tangles and protects against frizz.
Gem Lites Bonditioner® is a colour depositing conditioner for conditioning and toning. It conditions, nourishes, and primes hair before cleansing. The vegan formula is safe for regular use and does not contain sulphates, parabens, PPD, ammonia or peroxide. It is perfect for hair that is dry, damaged, extremely porous, or overstressed. The treatment is so penetrating that it lasts up to 5 washes.
Viral Blonditioner® uses Bondurance™ complex; a hybrid of proprietary conditioning technologies to promote hair health. It delivers a combination of strong, continuous-conditioning and moisturisation from the inside-out and can be used to replenish vibrancy of fashion shades. Viral Clear Moisturewash® Shampoo was also developed to benefit bold colours, pre-lightened hair, foil highlights and virgin, dry, damaged hair. Furthermore, it reduces tangles, protects against frizz and unmanageable hair, and can help achieve an intense high-gloss result.

HOW TO USE IT
HOW TO USE IT

HOW TO USE IT

Gem Lites Colorwash®: Apply the Gem Lites Bonditioner® to damp hair and leave on for 5-10 minutes for best results. Rinse and follow with Gem Lites Colorwash® or Gem Lites Shinewash®. It is important to follow the instructions on the bottle.
Use Gem Lites Colorwash® after a fresh colour service at your salon. It adds rich colour while cleansing and stops visible washout and fade between colour services. Alternate with ShineWash® to manage colour vibrancy as desired. For weightless conditioning for straight, wavy or curly, coarse or fine, thick or thin hair, finish with Gem Lites Celeb Secret Fix Anti-Tangler Smooth Condition Styler.

Viral Extreme Colorwash®: When using the Viral range, apply Viral Blonditioner® to damp hair and leave on for 5-10 minutes. Rinse and follow with Viral Colorwash® or Viral Moisturewash®. Use Viral Colorwash® to add vivid colour while cleansing or after fresh colour to stop visible washout and fade. Alternate with MoistureWash® to maintain colour vibrancy as desired. Finish with the Viral Extreme Smoothing Styler Leave-In Conditioner for intense conditioning, and added nourishment for dry, damaged hair.

Viral Extreme Colorditioner®: Begin with Viral Moisturewash® to cleanse hair before adding color. Rinse and follow with Viral Colorditioner®. Use Viral Colorditioner® to add vivid color, intense conditioning and moisturising while making hair stronger and healthier. Leave on 2 minutes for best results and rinse. Finish with Viral Extreme Smoothing Styler Leave-In Conditioner for intense conditioning and added nourishment.

The Hairhouse Warehouse website offers greater in-depth detail on colour swatches that you can use to best understand how to achieve the colour you want. You can find these swatches at each different hair colour product in the Celeb Luxury ranges. The diagrams detail which colours can be achieved and the number of washes it will take when alternating either Gem Lites/Viral Extreme ColorWash® with ShineWash®/Moisturewash®.

They also show the colours one can achieve when using the ColorWash® exclusively without alternating to the ShineWash®/Moisturewash®. Continuous use of the Celeb Luxury range manages hair colour vibrancy and depth and stops visible washout and fade. When used correctly, after one month the desired hair colour will be achieved and maintained.

HOT TIPS AND TRICKS
HOT TIPS AND TRICKS

HOT TIPS AND TRICKS

For you to enjoy this range and achieve amazing results, it is important to follow a few tips that will ensure you get awesome colour. To attain the most vibrancy and purity of the Viral pastel and bold colours, your hairdresser will need to bleach your hair if it is not already a very pale yellow. It is the only method to use to achieve the palest blonde required to achieve the purity of the colours.

Other shampoos can be used when alternating between ColorWash®, but colour consistency may not stay the same throughout the month. The dual use of Viral Colorditioner® and Viral ColorWash® is a must, because if you make frequent hair colour changes, or use bleach to remove colour from the hair, the hair will become porous, dry, and even brittle. The Colorditioner® will restore damaged bonds in the hair for greater hair health.

It is advisable to consult your hair stylist when you want to remove Viral ColorWash® colour. As it contains Colorposit® technology, it will remain in the hair for longer than a semi-permanent hair colour, although is not as final as a permanent hair colour.

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