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Celeb Luxury – All You Need to Know

Designed to revive colour and reduce visible washout and fading of hair colour between salon visits, Celeb Luxury has generated a huge buzz in the hair industry. This amazing product line includes Gem Lites for lustrous natural hair colour shades and Viral for bold and daring fashion colours. Celeb Luxury includes Colorwash®, which uses patent-pending Colorposit® technology to add colour while cleansing. Here’s everything you need to know about this amazing new range.

Gem Lites Colorwash®
Gem Lites Colorwash®

Gem Lites Colorwash®

The Gem Lites® range comes in ten traditional natural colours including 4 blondes, 3 reds, and a clear shampoo. This product line also comes with two shades that offer restorative capabilities. The “Flawless Diamond” shade includes anti-yellow whiteners for blonde, natural gray, and white hair, and “Brown Tahitian Pearl” eliminates brassy red tones in brown, deep blonde, and natural gray hair.
Gem-Lites ColorWash® colours are semi-permanent direct dyes that use new technology to deposit colour directly into the hair follicle without damaging the outer hair layers. Just like the Viral ColorWash®, this range can be used in-salon or at home to maintain, intensify, or adjust hair colour in between salon visits. Gem Lites is intended for women who wear natural shades of hair colour, who want to either tone their hair to remove yellow or other tones from the colour they desire to achieve, or to maintain reds and colour vibrancy in the shade similar to the gem on each bottle between salon visits.
The more you wash with Gem Lites ColorWash®, the more colour intensifies. See our website for guides on how many washes will achieve which colour from a base of pre-lightened hair. Once you achieve your ideal shade or tone, alternate using Gem Lites ColorWash® in your chosen shade with the clear Gem Lites ShineWash® to maintain this shade.
Our shampoos are gentle, sulfate-free, high-lather, and shine-enhancing cleansers ideal for all hair types. The Gem-Lites collection also includes two more products, the Dual-Use Bonditioner®, a lightweight, frizz-fighting moisturising treatment, and Celeb Luxury Secret Fix® anti-tangler, a lightweight styling product that detangles strands and enhances shine.

Viral Colorwash®
Viral Colorwash®

Viral Colorwash®

For all the daring and bold fashion colour fanatics, this line is for you! The Viral ColorWash® line includes ten Pastel and Extreme ColorWash® fashion-colour shades, clear Extreme MoistureWash™, clear Extreme Colorditioner®and Extreme Smoothing Styler. It is important to note that this is NOT a colour shampoo or colour-enhancing shampoo but a new technology entirely.
Viral ColorWash® can be used in-salon to achieve artistic colour effects on pre-lightened hair within minutes. Viral ColorWash®’s purpose is to add and hold colour. This is not the same as temporary colour. Should you wish to change your colour frequently, you will need to consult your hairdresser, who will use a colour remover before recolouring your hair.
To use Viral ColorWash® at home, follow the instructions. The shampoo is not used like a regular shampoo. Use a hair dye brush to apply the product to every strand where colour is desired. After five minutes (or if a more intense colour is desired), lather to a thick foam and rinse. You can intensify the colour by repeated washing with Viral ColorWash® shampoo, or maintain the same colour by alternating between washing with clear Viral ColorWash® Shampoo and clear Viral Extreme MoistureWash™. Both contain the patent-pending revolutionary ColorPosit® technology that brings vibrant colour to hair without the damage that regular hair dyes cause.

Viral Colorditioner
Viral Colorditioner

Viral Colorditioner

The Celeb Luxury Viral Colorditioner® with BondFix™ proprietary technology is the first hybrid conditioner & colour with built-in bond rebuilder which rebuilds hydrogen, ionic and disulfide bonds within the structure of the hair for strength and moisture. It penetrates deep into hair fibres to revive regenerate and strengthen fragile bleached hair from the inside-out with one application; the Colorditioner® repairs and restores chemical bonds that hair needs to be healthy and vibrant whilst depositing additional colour.
As with Viral ColorWash® Shampoo, the Colorditioner® should be used on pre-lightened hair. It can be used in-salon to achieve different shades, or it can be used at home between salon services to maintain hair colour. If your hair needs to be pre-lightened, we highly recommend that you ask your hair stylist to do this service for you, as inconsistent or incorrect bleaching can lead to botched results and very damaged hair.
When using Colorditioner® at home, follow the instructions on the bottle. The conditioner should be thoroughly applied to each strand of hair while the hair is dry and clean.
Leave on for 15 or 20 minutes. Longer times result in somewhat more intense colour. As with the ColorWash®, continuous use intensifies the colour. To maintain certain color depth: use Viral® Colorwash® and alternate with Moisturewash™ no colour shampoo. This will prevent the colour from becoming more intense.

Celeb Luxury in Brief
Celeb Luxury in Brief

Celeb Luxury in Brief

As a new product in the South African hair industry, many people have shown interest in Celeb luxury, and of course we’ve received many questions about how it works. You can always refer to our website for more details, or refer to www.celebluxury.com.
When using any colouring product from Celeb Luxury, it is important to note that the colour of the hair before using the product will influence results. Hair should ideally be pre-lightened for Viral Colours. If, for example, hair is yellow, and a blue ColorWash® is used, results can appear green. For further advice on how to achieve the results you want, speak to your hairstylist or ask us for more information on Facebook. The durability of the product on the hair depends on the condition and porosity of the hair. Viral and Gem Lites ColorWash® gradually washes out from the hair with subsequent washes with a clarifying shampoo.
The good news is that the product range is sulfate, parabens, ammonia, peroxide, and gluten free, as well as 100% vegan. When you want to get rid of the Viral ColorWash® colour, the best is not attempting to remove Viral ColorWash® colour yourself, as Viral ColorWash® colours are semi-permanent direct dyes. If you want to change your colour frequently, you may need to use a liquid lightener before recolouring your hair, or you can wait for the colour to wash out your hair with normal washing.

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